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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
People, Process, Placement: A Sneak Peek at NADA 2021
Implementing new technology into the dealership is important to stay relevant in our ever-changing world, but it’s easy to drown in the tips, advice, and…
Striking a Balance Between People, Processes, and Technology
The three-legged stool has always been a great symbol for organizational structure. The legs represent the principles that prop up your business, and each leg…
Innovate and Excel: How to Create Your “Destination…
Auto Dealer Today recently published an article introducing the idea of a “destination dealership.” They defined this as: “…the type of facility that helps the
Patriot Automotive Group: “Profitability Comes Simple”
When you think about success and what it actually takes to be successful, what comes to mind? Is it a learned and practiced skillset that helps you…
The Best of Reynolds Video Podcast: Connected – Most Watched Episodes in…
In early March 2020, we introduced The Connected Podcast as a new platform to share best practices, strategies, and business tips on how to safely continue operations…
4 Tips for Service Recommendation Videos
Video technology is rapidly growing in the automotive space, with one of the major surges coming from the service department. Why? Ninety percent of consumers…
“Unprecedented Times”: Could reconditioning software help dealerships…
Buzzwords and phrases like “the new normal” have been thrown around constantly since the emergence of COVID-19 in early 2020. Frankly, we’re all tired of…
