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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Overlanding: The Rising Trend That Will Boost Accessories Sales
Gain insight into the massive accessory sales opportunity that is being served up to dealerships on a silver platter.
Category of Interest: Effectively Upsell Recommended Services
Upselling is a critical part of a service advisor’s job, yet it can be challenging to know the right angle to take when discussing recommended…
True Stories: The Buying Disconnect
Shopping for a new or used vehicle online has its perks, such as having access to reviews, the ability to compare prices, and search for…
What You Need To Know About Used Car Reconditioning
Time to market (cycle time) is crucial to the profitability of your used car inventory, so your goal should be to minimize it as much…
3 Things Missing From Your Service Drive That Are Hurting Your Customer…
Whether you’ve been to Disney World in the last few years or not, you most likely know about their MagicBands. These sporty wrist bands are…
3 Things Missing From Your Service Drive That Are Hurting Your Customer…
One of the best conveniences in life is ordering takeout. Having it show up on your doorstep is one of life’s simple pleasures. But the…
3 Things Missing From Your Service Drive That Are Hurting Your Customer…
As we discussed in the first article of this series, the check-in process is the most important area in service to focus customer experience because…
