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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Ways to Eliminate Distractions for Your Advisors
Service managers, you know your advisors are busy. You know they play a pretty significant role in your success. In fact, nearly 75% of calls…
Copeland Chevrolet: “Far Exceeds the Competition”
Learn about the three key areas Copeland Chevrolet said FOCUS overshadowed competitors.
The Changing Landscape: How to Surpass Expectations in Service
As dealers continue to digitize more and more of their operations, finding the right balance between physical and digital customer interactions has become trickier. There’s…
3 Keys to Reporting Success
Running a successful business is no simple task. It requires detail, planning, and strategy. And when you put it all into action, your dealership’s people,…
Used Vehicle Sales Key for Dealers’ COVID-19 Recovery
Americans have endured more than a year of the COVID-19 pandemic, but we’re getting back to work and back on the road. As we do,…
3 Common Obstacles in Your Digital Reporting
Just because reporting is digital doesn’t mean it’s efficient. See three common obstacles in this article.
Online F&I: Worth it or impractical trend?
Do you find yourself questioning whether online retailing is really worth the hassle? Be honest, do you secretly hope it’s a trend that passes after…
