Featured Article
Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…
Tips for Establishing a Good Online Dealership Reputation
There are a few things you can do to make sure that your dealership not only appears online, but that it appears to be reliable…
Where a Garbage Service and Dealership Meet
Have you had an experience as a first time customer that made you second guess doing business with that company? The customer experience is something…
Your Fixed Operations Department’s Right-Hand Man
Every fixed operations department needs a right-hand man to help assist in completing tasks.
Getting the Most From Your Trade Show Experience
With the 2022 NADA show closely approaching, many are looking forward to connecting (or reconnecting) in-person with the automotive industry’s best and brightest. There can…
Quick and Easy Inquiries in ERA-IGNITE Accounting
ERA-IGNITE Accounting offers many shortcuts and pathways to retrieve the information a dealership needs to keep its books in order. One simplification feature to help…
A Better Signing Experience
“I love doing paperwork. Hand signing that thick stack of forms, document by document, was the most exciting part of my car buying experience. I…
