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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
What Gen Z Wants from a Dealership Experience
Your dealership doesn’t have to do anything far-fetched to capture the attention and loyalty of Gen Z customers.
Recon Roles Part 2: Managing Information as a Service Advisor
Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.
7 Automotive Retail Trends to Watch for This Holiday Season
As you develop your marketing strategy for one of the craziest sales periods of the year, here’s a few things to keep in mind:
Dealer Success: Direct, Tangible, and Valuable Communication
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
The Secret to Customer Retention
With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives…
3 Ways to Use Kiosks Outside Your Four Walls
When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two…
Are you Scaring Customers Away with These 4 Practices?
Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the…
