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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…
The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more…
The Three S’s of Utilization: Improving the Use of Your Tech Stack
When your business changes, how do you keep everyone on track for success and keep everything running efficiently?
Keep the Phone Ringing: Utilizing Your Phone System as Technology Evolves
The digital world is constantly changing, guided by new technology and evolving expectations from customers and businesses. But new technology doesn’t always mean eliminating old…
From Bots to Buyers: How AI is Changing Dealerships
Learn how to navigate the exciting landscape of Artificial Intelligence, and how it can help your dealership thrive in this new age of technology.
Put Marketing Blind Spots in Your Dealership’s Rear View
Blind spots in your marketing can become a common oversight, and it happens even within the largest, most successful dealerships. The tricky task comes from…
Revitalize Your Sales Strategy: Transparency through the Transaction
You probably wouldn’t be working in sales if you didn’t have a stellar sales pitch. But, what if I told you the perfect sales pitch…
The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…
