Sales and F&I
Topics and ideas for improving the car buying experience for customers online, in-store, or both.
Are Profit Centers Hiding in Your Reports?
There are sneaky profits in your dealership, disguised on paperwork and easily overlooked when you review reports. By continuing to let them go unnoticed, you…
Avoiding a Used Inventory Mixup
These past few months have challenged auctions and consumer trades. As consumers are shopping again, how do you serve them without the right inventory mix?
The Wow Factor You Didn’t Know Was Missing
You hear a lot about predictive data and how it can help businesses turn higher profits and capture more customers. But what isn’t talked about…
Are your emails getting through?
Dealerships are accustomed to emailing follow-up and promotional messages to their customers. It’s a tried and true communication channel, but getting emails read by customers…
Pandemic effect on accessory opportunity?
As scholars ponder the future of the automotive industry, those within its ranks are concerned with the impact it will have on all facets of…
7 Steps for Finding the Right CRM for You
Follow these steps for help researching and finding the best CRM solution for your dealership's needs.
The Power of Managing the Now
You have plenty of tools and processes to manage before the sale. Your ad budget is robust, your website showcases your inventory, you capture leads,…
5 CRM Changes You Can Implement Today
Adapt to business evolution by continuously improving your dealership. Start with these five changes you can implement with your CRM.
Not All Leads are Created Equal
Have you played “two truths and a lie” before? The concept is simple. I give you three statements – two are true, one is false.…
3 Types of Data to Fuel the Fire
Predictive data is a hot topic. Companies like Target and Amazon are leading the charge to analyze customer behaviors and profiles to determine buying likelihood.…
