2020 has been a year like no other for not just the automotive industry, but for all of us an individuals. As we look back…

wRC+, BABIP, WPA, MB/9, IR-A. Is this a foreign language? Did I just bang on the keyboard a few times? What does this have to…

Zombies in the service department, ghosts haunting the lot, skeletons on the sales floor — these spooky scenarios are no match for what you could…

Your dealership probably has a “face” you’re known for. Everyone usually has a different answer. The dealer, sales team, management – I’ve heard them all.…

Working with dealerships across the U.S., one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.…

When caller ID was introduced, the world was revolutionized. We no longer had to answer the phone to know who was calling. We’ve come a…

While your dealership processes are cooled down, find ways to work on and improve them.

There are a lot of payment processing options available to dealerships. However, as electronic purchases have become the standard, comparing processors and choosing a partner…

Despite entering the market after Amazon Video, Netflix is the leading online streaming provider, holding 87% market share[1]. Why? Netflix continues to innovate and bring…

In this episode of Reynolds’ video podcast, Connected, Ross McArthur, sales director at Naked Lime Marketing, addresses how to adjust your paid search advertising to…