Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
The Three W’s of Email Targeting
In my previous two articles we covered best practices to help ensure your messages reach the recipient and how to increase the likelihood the recipient will…
“Can I Pay With Apple Pay?” 3 Reasons You Should Say Yes
Over half of Millennials use smartphones to make mobile payments, and that number is expected to continue to increase. Pair that with consumers’ wide adoption…
Find Out What R-E-S-P-E-C-T Means to Generation Y
Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. The Millennial…
Investment vs. Expense: Are You Getting the Most from Your Solutions?
Regular exercise is a great way to stay healthy and add years to your life. Let’s say your goal is to get in better shape.…
Did You Know Email Content Affects Deliverability?
Previously, we discussed the importance of sharpening your “front lines” before you send an email. That is, each email you send needs a strong subject…
Tired of Customers Ignoring Your Emails?
Think of the last magazine you picked up or promotional email you opened. Most likely, something you saw before opening it caught your eye and…
Going Back to Basics: Get Up and Move
Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would…
Service Is Make-or-Break for Customer Loyalty
Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…
4 Payment Security Tools to Help Protect Your Dealership’s Bottom Line
When most people think of Chick-fil-A, they probably associate the brand with positive qualities such as good, quick-service food and friendly service. Now, Chick-fil-A has…
Visual Learner? ERA-IGNITE Now Has Help Videos
Do you find it easier to learn something new from watching a video rather than reading an instruction manual? Well you’re in luck. New informative…
