Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
Quiz: What kind of dealer are you?
You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there…
Digital Strategy Series: Pinpoint Precision With SEO and Social
Whether dealers are found by their customers, and how they build relationships with them, depends on what they say online and where they say it.…
Dealership Stickiness: How First Appearances Make or Break a Deal
We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing…
Increase utilization to drive efficiency.
You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools…
Three Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make…
True Stories: “My experience wasn’t bad, but it wasn’t…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
One Button Help: Learn About Any Field Fast
Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you…
Hire the Right Person: 4 Ways to Decode Body Language
According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question…
Don’t Be a Bore: Entertain and Engage with Technology
Do you have customers yawning in F&I? What about people cat napping in the showroom? Your customers are disinterested and it’s affecting your business. People…
6 Things to Look for in an Electronic Key Control System
Nearly every dealer will tell you how proud they are of the jobs they create in their community. Yet every dealer will also tell you…
