Dealership Wide
Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.
Three Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is still an opportunity for anyone to make…
True Stories: “My experience wasn’t bad, but it wasn’t…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
One Button Help: Learn About Any Field Fast
Have you ever skipped over a field in ERA-IGNITE because you didn’t know what the field was? The F1 Help feature follows you everywhere you…
Hire the Right Person: 4 Ways to Decode Body Language
According to an NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question…
Don’t Be a Bore: Entertain and Engage with Technology
Do you have customers yawning in F&I? What about people cat napping in the showroom? Your customers are disinterested and it’s affecting your business. People…
6 Things to Look for in an Electronic Key Control System
Nearly every dealer will tell you how proud they are of the jobs they create in their community. Yet every dealer will also tell you…
Don’t Spend Your Vacation Waterlogged
Imagine this scenario: You plan a vacation. You pack and prepare. You’re ready to relax. But do you? Or are you calling the dealership for…
3 Ways to Humanize Your Dealership
A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…
Shift Your Focus to Accessory Sales
The major issue plaguing car dealerships for the last several years has been margin compression. Dealers have effectively combated this by simply selling more vehicles,…
True Stories: “They put garbage in, and we got garbage out.”
According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That…
