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The best of 2017 according to you!

Article Highlights:

  • Top 10 articles from 2017.
  • Tips and tricks to improve profits in 2018.

As 2017 comes to a close, Reynolds and Reynolds would like to wish you a Happy New Year. To pay tribute, we wanted to give you another look at the Fuel articles you enjoyed most from 2017.

Our top stories impacted every department of your dealership, and included tips on how to use the resources you already have in new, more profitable ways. Below are the articles you found the most helpful from 2017:

 

1. Three Reasons Why You Overpay Your Worst People

Are your employees motivated by money, or focused on working their pay-plan? Learn the top three ways you are overpaying your employees.

 

2. What Hasn’t Changed for Car Dealers in 2017 and Why It’s Still Hurting Business

The employee-turnover tax and other self-imposed taxes can easily affect your bottom line. How can you prevent it?

 

3. Hire the Right Person: 4 Ways to Decode Body Language

Replacing an employee costs $82,500 on average. Take a look at how to read body language and hire successful employees from the start.

 

4. Four Ways to Prevent Salespeople From Leaving With Your Customers

Are customers following your business, or your salespeople?

 

5. How Open ROs Affect Your Service Department

Your dealership could be leaving itself vulnerable to several risks.

 

6. 4 Tips for Upselling in Fixed Ops

Help your customers feel involved in the process, and learn how to efficiently recommend services.

 

7. Three Easy Ways to Capture More Profit in Parts

How to capture more profit in your parts department without having to sell additional inventory.

 

8. True Stories: Some Dealerships Do Service Right, But Could Still Do It Better

How to turn recall customers into lifelong customers.

 

9. Learn More About Your Customers With the Customer History Screen

An easy step-by-step process to help you learn more about your customers using ERA-IGNITE.

 

10. Accessory Myth: I Have to Hire More People

Two best practices for using your existing staff to sell more accessories.

 

We hope these articles help your business succeed in 2018, and for years to come.

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Senior Vice President, Marketing, Reynolds and Reynolds

Kasi Edwards is senior vice president of marketing at Reynolds and Reynolds. She is responsible for all marketing, including branding, advertising, communications, market research, and delivery of dealership marketing services. During her 23-year career with Reynolds, she’s built an accomplished background in sales, marketing, and product management.

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