Quiz: What kind of dealer are you?

You’ve been to make meetings so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there differs. Take this quiz below to find out what type of dealer you are and how you can more easily reach your goals, your way.

• What bothers you the most?
  1. A bad reputation.
  2. Employees wasting time.
  3. Inefficient or incomplete reporting.
  4. Missed sales opportunities.

• What’s the first piece of information you look for when you arrive at the dealership?
  1. Complaints or new reviews.
  2. Utilization of our software and tools.
  3. Cash flow.
  4. How many cars were sold yesterday.

• If you ran a contest for spiffs, what would the qualifier be?
  1. A positive increase in CSI scores.
  2. Completed deal jackets turned in correctly, the first time.
  3. Shortened Contract in Transit times.
  4. An increase on profit per vehicle.

• Which sounds most like you when grabbing lunch?
  1. I order the same thing at the same place because they know what I like.
  2. I meal plan for the week ahead on Sunday and I stick to it.
  3. I check my budget and then decide what to buy.
  4. I don’t decide until I get to the restaurant.

• If your dealership were nationally known for something,  you’d want it to be:
  1. A five-star reputation.
  2. Efficiency.
  3. Insights in the industry.
  4. Selling the most cars.

If you received mostly:

• 1’s: You are focused on the customer experience. You want to make sure every person who enters your dealership has the most positive experience possible, whether they’re buying parts, a new car, or getting their vehicle serviced. Because you’re so focused on customer experience, you need solutions to help you provide that experience. Read this article, ‘Why is your dealership losing business to local service garages’, to learn more about improving your customer experience.

• 2’s: You are focused on efficiency in your dealership. You can’t stand to see salespeople waiting for customers or your service techs standing around talking. You want your dealership to run like a well-oiled machine and for each employee to maximize his or her time and your profit. Read this article, ‘CrossRoads Automotive Group Tackled Its Paper Monster’ to learn how one dealership improved its efficiency.

• 3’s: You have a financial focus. You watch costs like a hawk. You know exactly where your money is at all times, whether it’s coming in or going out. You have accounting on speed-dial. Read ‘Still Processing Deals in the Dark Ages?’ to learn how your staff can more effectively and accurately post deals in accounting, which means everyone gets their money faster.

• 4’s: You are focused on selling. You keep a close eye on your inventory and you are regularly checking to see how many aftermarket products you’ve sold. Your service manager is always telling the advisors to make sure they’re upselling, too. But are you maximizing all profit centers? Read ‘What’s Missing from Your Repeat/Referral Business Strategy’ to learn where you could be missing out on potential profits.

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