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Dealership Wide

Passions, ideas, and opportunities for driving innovation and growth throughout your entire dealership.

Life ring

Drowning in Paper? Start Taking Control of Your Processes

An F&I manager once shared with me a work-stress nightmare he’d had. Trapped in his office in a steadily rising sea of paper, he was

Ready for pick up screenshot

The 3 E’s of easy payment options.

In my previous article about modern payments, I stressed how important it is to give customers payment options, because that’s what they want. Now, let’s focus

Service shop

Dealership Stickiness: Atmosphere Keeps Them Coming Back

In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.

Digitization icons

Create a Roadmap to Digitization: 3 Reasons to Take Action Today

If I asked you to drive to a place where you’ve never been before, how would you know how to get there? Would you reach

Man on the phone

4 Tips to Convert More Phone Leads

60% of dealers are not confident in how they manage incoming calls, and nearly one-third believe one in five calls are lost to a competitor[1]. Most dealers

Customers in the dark

Inactive Customers Equal Potential Business

The average vehicle makes 2.7 service visits per year with an average bill of $178 per visit. Franchise dealers are only getting 30 percent of these visits—missing

Woman with headset

Are you dropping the call?

A study done by Forrester Consulting found that inbound phone calls make up over 25% of all sales. These phone customers are buying faster, spending more, and

Calendar

Is your dealership ready for 2018?

Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just

Customer sitting in car

Dealership Stickiness: Customer Service Is Key

My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership

Best of Fuel 2017

The best of 2017 according to you!

As 2017 comes to a close, Reynolds and Reynolds would like to wish you a Happy New Year. To pay tribute, we wanted to give you