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3 Tips to Build a Better Check-In
Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors…
Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…
As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader…
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the…
$4,551 Per Square Foot. What Apple Knows about the Customer Experience
I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family…
Customize the Look of your ERA-IGNITE or POWER Screens
You may not know it, but in both ERA-IGNITE and POWER, you have several options to customize the color scheme of the screens you work…
How to Sell Accessories by NOT Selling Accessories
Editor’s Note: This article was originally published in December 2014. It was updated with new information in March 2017. According to the 2016 SEMA…
Need CPE Credits for Your CPA? Get Them Through ‘Net Classes
Editor’s Note: This article was updated on October 11, 2016 with new class information. Are you looking to get a few more CPE credits this…
True Stories: “I just don’t feel a tie to them.”
The secret to turning a Gen Y buyer into a loyal customer might not be too far off from any other customer who comes through…
5 Simple Steps to Maximize Used Vehicle Profits
Every day a unit sits on your lot is a day it’s costing you money. You need to make sure your inventory is available to…
2 Appraisal Factors You Need to Consider
According to NADA*, 66% of the used vehicle department’s inventory comes from trade-ins on new and used vehicle sales. It’s extremely important to properly appraise…
5 Questions About EMV Credit Cards and Your Dealership
By now you’ve heard of EMV chips. If you’ve gotten a new credit or debit card lately, it’s likely you already have one in your…
Are You Prepared to Sell in Generation Y’s World?
Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Generation Y,…
Is “Walking” a Hidden Revenue Leak in Your Service Department?
I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a…
