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3 Tips to Build a Better Check-In
Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors…
Do’s and Don’ts of Automation
AI is the next level of automation. Let's go back to the basics and think about some of the do’s and don’ts of automation.
Three Things Baseball Can Remind Us About Funding a Deal
As we head into summer, there are many things to look forward to, like children laughing in the park and ice cream trucks spreading familiar…
Connecting the Dots without Missing the Opportunity: Back to the Future
Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…
Gen Y Buyer Goes Out of His Way to Avoid the Dealership Next Door
We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…
Data: The Secret to Acquiring Profitable Inventory for Your Dealership
In 2013, used vehicle sales averaged almost 32%* of a dealership’s total sales dollars. That means maximizing the Used Vehicle Department’s operations can have a…
Could You Double Service Business? (6 Questions to Ask)
Here’s a question: if you found an advertising strategy that would instantly double the traffic in your service drive, would you do it? Your initial…
Facing the Facts – and Misperceptions – about Gen Y
The facts about Gen Y and vehicle purchases are not encouraging. The lack of buyers under age 30 has been a conspicuous gap in the automotive…
How to Lift Parts Gross Without an Increase in Sales
Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra work by…
Welcome to Your Dealership’s New Profit Center
If we looked at the automotive retail industry 10 years ago, about 16 to 17 million cars were being sold per year by 22,000 dealerships.…
3 Mistakes That Turn Customers Off
A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear…
What 3 Controllers from North Texas Taught Me About Training
I’ve been a software trainer for over 25 years. Usually, I’m the one doing the teaching, but every now and then, my students catch me…
How NOT to Sell to Gen Y
I recently bought my first “real” car. You know, the one you buy after you’ve finished your college degree and gotten settled into your first “real”…
