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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough
62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Customization Options to Improve Your Workflow
When you customize your software, you can help streamline your operations.
3 Tips to Improve Knowledge at Your Dealership
How can you promote knowledge and training to employees?
Top 5 Readers’ Choice Articles of 2022
We looked at our own content to identify what readers liked the most, and compiled them here in case you missed it (or you just…
Quick and Easy Inquiries in ERA-IGNITE Accounting
ERA-IGNITE Accounting offers many shortcuts and pathways to retrieve the information a dealership needs to keep its books in order. One simplification feature to help…
Quick Tips: How to Utilize Quick Process Cards
This article was written by Justin S., a Software Education Representative. Are you new to ERA-IGNITE? Or maybe a more seasoned user, but want to…
