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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
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While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
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Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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4 Tips for Creating Professional Service Videos that Get Results
Here are some tips and tricks to ensure you are putting the best service videos in front of your customers.
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Top 5 Readers’ Choice Articles of 2022
We looked at our own content to identify what readers liked the most, and compiled them here in case you missed it (or you just…
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Quick and Easy Inquiries in ERA-IGNITE Accounting
ERA-IGNITE Accounting offers many shortcuts and pathways to retrieve the information a dealership needs to keep its books in order. One simplification feature to help…
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Quick Tips: How to Utilize Quick Process Cards
This article was written by Justin S., a Software Education Representative. Are you new to ERA-IGNITE? Or maybe a more seasoned user, but want to…