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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![aerial shot of a parking lot; some of the parking spots are filled with vehicles and some of them are empty](https://fuel.reyrey.com/wp-content/uploads/2024/03/FUEL_Car-Lot.jpg)
Utilizing Tech to Acquire Highly Profitable Inventory
Over the last few years, you’ve probably grown accustomed to sourcing used vehicles from a variety of places, but acquiring a decent sized inventory is…
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Cybersecurity: Then and Now
While the first computer went online in 1945, the first recorded cyberattack wasn’t until 1970. And the word cybersecurity wasn’t even added to the dictionary…
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Mastering Customer Communications: The Power of Call Tracking
In the competitive world of automotive retailing, establishing effective communications with customers is paramount to building strong relationships and driving sales. Many dealerships and OEMs…
![Puzzle pieces](https://fuel.reyrey.com/wp-content/uploads/2019/10/Puzzed_By_Efficient_WP.jpg)
The Three S’s of Utilization: Improving the Use of Your Tech Stack
When your business changes, how do you keep everyone on track for success and keep everything running efficiently?
![man using tablet in the service drive](https://fuel.reyrey.com/wp-content/uploads/2023/05/ServiceTechChange-Fuel-600x400-1.png)
5 Steps to Successfully Implement Technology in Service
Upgrading to new technology in service can feel like a huge undertaking for everyone involved – the users, service management, and even the dealer. A…
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Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…
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4 Simple Steps to Bring in More Kiosk Traffic
Technology is present everywhere in your dealership. When implementing new, valued-adding technology customers get to interact with, one of the most important aspects is making…
![Couple Using Kiosk](https://fuel.reyrey.com/wp-content/uploads/2022/11/Kiosk_Creative_Uses-scaled.jpg)
3 Ways to Use Kiosks Outside Your Four Walls
When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two…
![encrypted computer code](https://fuel.reyrey.com/wp-content/uploads/2022/09/cybercrime.png)
Why Cybercriminals Target Dealerships
Dealerships are prime targets for cyber attacks and many auto dealers fail to realize the gravity of this truth. Some consider cybersecurity as just another…
![Abstract vehicle](https://fuel.reyrey.com/wp-content/uploads/2022/06/Autonomous_WP.jpg)
How will dealerships be affected by autonomous vehicles?
A Deloitte report has predicted 8% of new vehicles sold in the U.S. by 2035 will be autonomous vehicles. This figure jumps to 59% in the more…