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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![illustration of a person with data, gears, and a repeating cycle symbol](https://fuel.reyrey.com/wp-content/uploads/2023/06/6.9.2023-The-Power-of-Repeat-Business-Insights-on-Customer-Retention.png)
The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…
![bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.26.23-Building-a-High-Performance-Marketing-‘Mix-for-Dealerships.png)
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
![illustration of a hand holding a car with icons floating around it](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.5.23-Your-Guide-to-Converting-Service-Customers-to-Sales-Ones.png)
Your Guide to Converting Service Customers to Sales Ones
Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to…
![line of car bumpers in a dealership parking lot](https://fuel.reyrey.com/wp-content/uploads/2023/06/4.21.23-Finding-and-Acquiring-Quality-Used-Cars-in-Todays-Market.png)
Finding (and Acquiring) Quality Used Cars in Today’s Market
In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right…
![person with baking ingredients spread across the table in front of them cracking an egg](https://fuel.reyrey.com/wp-content/uploads/2023/06/3.24.23-Dealership-Social-Marketing-Recipe-for-Success.png)
Dealership Social Marketing Recipe for Success
Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.
![person using their phone and laptop to interact on social media](https://fuel.reyrey.com/wp-content/uploads/2023/06/3.17.23-Targeting-Tactics-Successful-Facebook-Marketing-for-Dealers.png)
Targeting Tactics: Successful Facebook Marketing for Dealers
Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to…
![letters inside of a mailbox that's being opened](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.17.23-Targeting-Tactics_-Successful-Dealership-Direct-Mail.png)
Targeting Tactics: Successful Dealership Direct Mail
Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to…
![person looking at an email offer on their phone with a laptop in their lap](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.10.23-Targeting-Tactics_-Successful-Dealership-Email-Marketing.png)
Targeting Tactics: Successful Dealership Email Marketing
An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key…
![two people looking at data on laptops and writing](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.3.23-The-Value-of-Your-Dealerships-First-Party-Data.png)
The Value of Your Dealership’s First-Party Data
Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and…
![pumpkin, haunted house, bat, witch hat, and other Halloween icons](https://fuel.reyrey.com/wp-content/uploads/2022/10/10.21.22-Are-you-Scaring-Customers-Away-with-These-4-Practices.png)
Are you Scaring Customers Away with These 4 Practices?
Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the…