Enjoying what you’re reading? Sign up now.

Subscribe
Search

The Evolution of Cars and Consumer Expectations

old black and white image of a man driving a car

Have you ever thought about how far the automotive industry has come since the creation of the first car? From three-wheeled cars to punch-inducing Volkswagen Beetles

Employee clocking in on their phone

Mobile Time Clock: Getting Started with Geofencing

Simplify the time punch process and establish boundaries using geofences with Mobile Time Clock.

Reviewing data

4 Things Every Dealership Can Do to Prepare for Future Success

Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.

illustration of a person with data, gears, and a repeating cycle symbol

The Power of Repeat Business: Insights on Customer Retention

Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best

bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon

Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

illustration of a hand holding a car with icons floating around it

Your Guide to Converting Service Customers to Sales Ones

Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to

line of car bumpers in a dealership parking lot

Finding (and Acquiring) Quality Used Cars in Today’s Market

In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right

person with baking ingredients spread across the table in front of them cracking an egg

Dealership Social Marketing Recipe for Success

Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.

person using their phone and laptop to interact on social media

Targeting Tactics: Successful Facebook Marketing for Dealers

Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to

letters inside of a mailbox that's being opened

Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

person looking at an email offer on their phone with a laptop in their lap

Targeting Tactics: Successful Dealership Email Marketing

An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key

two people looking at data on laptops and writing

The Value of Your Dealership’s First-Party Data

Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and

pumpkin, haunted house, bat, witch hat, and other Halloween icons

Are you Scaring Customers Away with These 4 Practices?

Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the