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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

Turn Up the Volume: How Amplify Can Help Your Dealership
Everything is bigger in Texas, including the impact of this year’s Amplify event. Reynolds Retail Summit: Amplify is back, and it’s headed to Dallas.

The Golden Record and Other Top Takeaways from ASOTU CON 2025
ASOTU CON promised to be a space for meaningful conversations — a place to “inspire active participation and innovation within the industry.” After attending for…

The Value of Your Dealership’s First-Party Data
Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and…

Are you Scaring Customers Away with These 4 Practices?
Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the…

What Your Customers Want to Know about EVs
Whether a customer is simply curious about EVs or they come to you ready to buy, you have the chance to establish a strong, loyal…

It’s Nice to Meet You— Marketing to a New Buyer Persona
The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their…

Brand Awareness in 3 Steps
Building awareness is the first step in showing potential customers what you have to offer and creating a loyal, profitable relationship with them.

ABC’s of Dealership Marketing Pt. 2
In a continuation of our alphabet series, we’ll cover the final letters to ensure that your dealership’s marketing plan has everything it needs to create…

ABC’s of Dealership Marketing Pt. 1
There are consistent, essential elements of dealership marketing that you can use more or less of to get your desired results—they’re the ABC’s to any…