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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience

Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.

Turn Up the Volume: How Amplify Can Help Your Dealership

Everything is bigger in Texas, including the impact of this year’s Amplify event. Reynolds Retail Summit: Amplify is back, and it’s headed to Dallas.

ASOTU Con Main stage panel

The Golden Record and Other Top Takeaways from ASOTU CON 2025

ASOTU CON promised to be a space for meaningful conversations — a place to “inspire active participation and innovation within the industry.” After attending for

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

Maximizing Targeted SEO: Putting Consumer Needs in the Driver’s Seat

This article was written by Kenna Smith, a marketing communications intern. Today, SEO is more than a buzzword; it’s a game-changer. Businesses have been working

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

Cars in the rear view mirror

Put Marketing Blind Spots in Your Dealership’s Rear View

Blind spots in your marketing can become a common oversight, and it happens even within the largest, most successful dealerships. The tricky task comes from

illustration of a person with data, gears, and a repeating cycle symbol

The Power of Repeat Business: Insights on Customer Retention

Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best

bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon

Building a High Performance Marketing ‘Mix’ for Dealerships

A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

illustration of a hand holding a car with icons floating around it

Your Guide to Converting Service Customers to Sales Ones

Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to

line of car bumpers in a dealership parking lot

Finding (and Acquiring) Quality Used Cars in Today’s Market

In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right

person looking at a laptop with YouTube video icons glowing above it

8 Video Marketing Stats (and What They Mean for Dealerships)

As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your

person with baking ingredients spread across the table in front of them cracking an egg

Dealership Social Marketing Recipe for Success

Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.