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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![letters inside of a mailbox that's being opened](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.17.23-Targeting-Tactics_-Successful-Dealership-Direct-Mail.png)
Targeting Tactics: Successful Dealership Direct Mail
Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to…
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Targeting Tactics: Successful Dealership Email Marketing
An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key…
![two people looking at data on laptops and writing](https://fuel.reyrey.com/wp-content/uploads/2023/06/2.3.23-The-Value-of-Your-Dealerships-First-Party-Data.png)
The Value of Your Dealership’s First-Party Data
Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and…
![group of young people looking at phones in their hands](https://fuel.reyrey.com/wp-content/uploads/2022/12/12.1.22-What-Gen-Z-Wants-from-a-Dealership-Experience.png)
What Gen Z Wants from a Dealership Experience
Your dealership doesn’t have to do anything far-fetched to capture the attention and loyalty of Gen Z customers.
![three illustrated figures holding up a bullhorn with an text icon coming out of it](https://fuel.reyrey.com/wp-content/uploads/2023/06/11.17.22-Dealer-Success_-Direct-Tangible-and-Valuable-Communication.png)
Dealer Success: Direct, Tangible, and Valuable Communication
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
![illustration on a man hugging his car](https://fuel.reyrey.com/wp-content/uploads/2023/06/11.8.22-The-Secret-to-Customer-Retention.png)
The Secret to Customer Retention
With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives…
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Are you Scaring Customers Away with These 4 Practices?
Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the…
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Service Marketing Scenarios: Why Automated Follow-Ups Work
A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.
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It’s Nice to Meet You— Marketing to a New Buyer Persona
The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their…
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How to Create a Newsletter People Will Actually Read (and Why You Should…
A newsletter, done well, represents your best opportunity to regularly reach a targeted audience with specifically curated messaging – week after week, month after month,…