Enjoying what you’re reading? Sign up now.

Subscribe
Search

Avoid Cybersecurity Nightmares this Spooky Season

Ghost on large laptop with other smaller computer users sitting at desks nearby

Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

person using their phone and laptop to interact on social media

Targeting Tactics: Successful Facebook Marketing for Dealers

Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to

person looking at analytics on a laptop

A Dealer’s Transition to GA4: Preparing Now

We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.

letters inside of a mailbox that's being opened

Targeting Tactics: Successful Dealership Direct Mail

Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to

person looking at an email offer on their phone with a laptop in their lap

Targeting Tactics: Successful Dealership Email Marketing

An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key

two people looking at data on laptops and writing

The Value of Your Dealership’s First-Party Data

Whether or not your dealership is already utilizing data to drive better marketing results, you have the resources to build customer loyalty, boost profitability, and

group of young people looking at phones in their hands

What Gen Z Wants from a Dealership Experience

Your dealership doesn’t have to do anything far-fetched to capture the attention and loyalty of Gen Z customers.

three illustrated figures holding up a bullhorn with an text icon coming out of it

Dealer Success: Direct, Tangible, and Valuable Communication

Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.

illustration on a man hugging his car

The Secret to Customer Retention

With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives

pumpkin, haunted house, bat, witch hat, and other Halloween icons

Are you Scaring Customers Away with These 4 Practices?

Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the

hand holding a phone with an email reminder displayed on it

Service Marketing Scenarios: Why Automated Follow-Ups Work

A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.