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Decision made regarding the Vehicle Shopping Rule – now what?

Check out five key takeaways from the Vehicle Shopping Rule to keep your dealership safe from FTC enforcement actions.

NADA 2025 Sign surrounded by snow in New Orleans

NADA 2025: Working in a Winter Wonderland

This year's show proved that the auto industry can handle anything. If you couldn't make it, find out what happened in the Reynolds booth.

The Future of Variable Ops with Experts at NADA 2025

Explore how AI is transforming variable operations in automotive retailing with insights from NADA 2025. Learn about efficiency, profitability, and fraud prevention from industry leaders.

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

Maximizing Your Marketing Potential with QR Codes

Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100

Electric vehicle illustration at a blue and purple charging station.

A Fixed Ops Focus on an EV-Forward Future

Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.

Image of man pressing blue digital "play" button on video.

Upgrade Your Service Drive with Fixed Ops Videos

Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs

hand holding a phone with an email reminder displayed on it

Service Marketing Scenarios: Why Automated Follow-Ups Work

A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.

Dealership service department with multiple cars.

How to Maintain a Fixed Ops Marketing Strategy Pt. 3

Let’s talk about market strategy: beating your competition and maintaining service advertising.