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Gen Z Loyalty: Why Traditional Strategies Aren’t Enough

62 percent of Gen Z consider multiple options even when they have a favorite brand. So how can you keep their extremely important business?

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Person in car holding phone with rideshare app.

Offering Rideshares in Service: Easy as 1, 2, 3

Your customers are looking for a service experience that accommodates their needs. Think about an alternative option offering rideshares.

Scheduling appointments online

A Flexible Service Experience Creates Lifetime Value

It should go without saying that one of dealers’ top goals for their business is sustainable, long-term profitability. While the day-to-day rush of dealership operations