Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Person in car holding phone with rideshare app.](https://fuel.reyrey.com/wp-content/uploads/2023/05/Rideshare_WP.jpg)
Offering Rideshares in Service: Easy as 1, 2, 3
Your customers are looking for a service experience that accommodates their needs. Think about an alternative option offering rideshares.
![Scheduling appointments online](https://fuel.reyrey.com/wp-content/uploads/2022/06/Flexible_Service_WP.jpg)
A Flexible Service Experience Creates Lifetime Value
It should go without saying that one of dealers’ top goals for their business is sustainable, long-term profitability. While the day-to-day rush of dealership operations…