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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Vehicle Interior Protection Products](https://fuel.reyrey.com/wp-content/uploads/2023/11/VIP-Graphic.jpg)
Make Your Customers Feel Like a VIP Using Vehicle Interior Protection…
Every customer wants to feel special when they come into your service drive. You greet them with a smile, address them by name, and provide…
![Image of man pressing blue digital "play" button on video.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_Upgrade-with-FixedOps-Videos.png)
Upgrade Your Service Drive with Fixed Ops Videos
Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs…
![Dealership service department with multiple cars.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Part-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
Let’s talk about market strategy: beating your competition and maintaining service advertising.
![Car in foreground with technician in background working on a car](https://fuel.reyrey.com/wp-content/uploads/2022/01/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!
![Man checking car engine with tool.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-2.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.