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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

3 Reasons You Need a CRM in Your Service Drive

If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the

Temecula Valley Buick GMC

The Dealership’s Central Nervous System

When John Keohane, vice president of operations for Temecula Valley Buick GMC, thinks about what a DMS does for a dealership, “it’s the central nervous