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Avoid Cybersecurity Nightmares this Spooky Season
Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I…
True Story: Dream Car Disaster
When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Crafting a Winning Story: Dealership Lessons from Olympic Opening…
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Creating Consistency in Your Sales Experience: Connecting With Your OEM
Back in August, Nissan announced they were expanding their EV portfolio and making changes to their retail strategy. They want to align the OEM and…
Maximizing Your Marketing Potential with QR Codes
Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100…
Build a (Google) Profile You Can Be Proud Of
Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile…
3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…
The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more…
From Bots to Buyers: How AI is Changing Dealerships
Learn how to navigate the exciting landscape of Artificial Intelligence, and how it can help your dealership thrive in this new age of technology.
Put Marketing Blind Spots in Your Dealership’s Rear View
Blind spots in your marketing can become a common oversight, and it happens even within the largest, most successful dealerships. The tricky task comes from…
The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…
The Cookies Are Crumbling: Preparing for the Future
What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it…
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.