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Revving Up Mobile Service: How Bozard Ford Is Transforming the Customer Experience
Bozard Ford is transforming mobile service, using technology and efficiency to enhance customer convenience and dealership profitability. Learn how they’re shaping the future of automotive service in this episode.
How to Leverage Predictive Analytics to Boost Sales Opportunities
14 years. That’s how long the average consumer is holding onto their vehicle, and this trend isn’t shifting anytime soon. When consumers hold onto their…
The Rise of Parts-Running Robots
Between parts shortages, rising repair expectations, and growing backlogs, service departments today are being asked to do more with less. Time is a premium commodity,…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
Harvesting Profits: Autumn Opportunities in Your Service Drive
As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.
Maximizing Your Marketing Potential with QR Codes
Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100…
3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…
The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more…
Put Marketing Blind Spots in Your Dealership’s Rear View
Blind spots in your marketing can become a common oversight, and it happens even within the largest, most successful dealerships. The tricky task comes from…
Tactics to Trend: Creating Viral-Worthy Dealership Videos
Every dealership wants to be noticed—and even more so when it comes to your advertisements. Make your dealership stand out with this video content.
Accelerate Your Virtual Retailing with Higher Web Traffic
We don’t want your dealership missing out on exposure or virtual retailing opportunities. Learn more ways to drive effective website traffic.
A Fixed Ops Focus on an EV-Forward Future
Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.
Going Electric: What This Means for Dealers in 2023
It’s important for your dealership to not only understand why customers want EVs, but what customers want in EVs- and what this can mean for your marketing efforts.
Getting the Most From Your Trade Show Experience
With the 2022 NADA show closely approaching, many are looking forward to connecting (or reconnecting) in-person with the automotive industry’s best and brightest. There can…
