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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

GoMoto better check-in

3 Tips to Build a Better Check-In

Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors

Late adopters are embracing kiosks, are you prepared?

I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,

Dealership Kiosk

4 Simple Steps to Bring in More Kiosk Traffic

Technology is present everywhere in your dealership. When implementing new, valued-adding technology customers get to interact with, one of the most important aspects is making

Couple Using Kiosk

3 Ways to Use Kiosks Outside Your Four Walls

When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two

High gas prices at the pump

Inflation’s Impact on Service

Due to supply constraints and high demand, we’ve seen vehicle prices skyrocket over the last two years. And now we are also seeing other segments

Temecula Valley Buick GMC

The Dealership’s Central Nervous System

When John Keohane, vice president of operations for Temecula Valley Buick GMC, thinks about what a DMS does for a dealership, “it’s the central nervous

Service kiosk station

Kiosks and Service Advisors: The Perfect Pair

Kiosks. Everywhere you look today, you can find a kiosk nearby. Many people appreciate the convenience they can offer and the tech-savvy experience, but others

Man checking in at the airport via kiosk

Technology Trends: Self-Service Kiosks

More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While