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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![GoMoto better check-in](https://fuel.reyrey.com/wp-content/uploads/2024/04/Fuel_3_Tips.jpg)
3 Tips to Build a Better Check-In
Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors…
![](https://fuel.reyrey.com/wp-content/uploads/2023/12/Fuel_img_Self_Checkout.jpg)
Late adopters are embracing kiosks, are you prepared?
I am a self-proclaimed late adopter. This was true for kiosk technology too, until recently. What does this have to do with your dealership? First,…
![Dealership Kiosk](https://fuel.reyrey.com/wp-content/uploads/2022/11/IMG_2903-e1669907926881.jpg)
4 Simple Steps to Bring in More Kiosk Traffic
Technology is present everywhere in your dealership. When implementing new, valued-adding technology customers get to interact with, one of the most important aspects is making…
![Couple Using Kiosk](https://fuel.reyrey.com/wp-content/uploads/2022/11/Kiosk_Creative_Uses-scaled.jpg)
3 Ways to Use Kiosks Outside Your Four Walls
When was the last time you bought movie tickets at the ticket booth? Or checked in for a flight at the counter? These are two…
![High gas prices at the pump](https://fuel.reyrey.com/wp-content/uploads/2022/06/Inflation_WP.jpg)
Inflation’s Impact on Service
Due to supply constraints and high demand, we’ve seen vehicle prices skyrocket over the last two years. And now we are also seeing other segments…
![Temecula Valley Buick GMC](https://fuel.reyrey.com/wp-content/uploads/2022/01/Temecula_WP.jpg)
The Dealership’s Central Nervous System
When John Keohane, vice president of operations for Temecula Valley Buick GMC, thinks about what a DMS does for a dealership, “it’s the central nervous…
![Service kiosk station](https://fuel.reyrey.com/wp-content/uploads/2022/01/Perfect_Pair_WP.jpg)
Kiosks and Service Advisors: The Perfect Pair
Kiosks. Everywhere you look today, you can find a kiosk nearby. Many people appreciate the convenience they can offer and the tech-savvy experience, but others…
![Man checking in at the airport via kiosk](https://fuel.reyrey.com/wp-content/uploads/2021/08/Kiosk_600x400_WP.png)
Technology Trends: Self-Service Kiosks
More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While…