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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
Year in Review: The Connected Podcast – Best of 2022
Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost…
7 Automotive Retail Trends to Watch for This Holiday Season
As you develop your marketing strategy for one of the craziest sales periods of the year, here’s a few things to keep in mind:
It’s Nice to Meet You— Marketing to a New Buyer Persona
The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their…
How will dealerships be affected by autonomous vehicles?
A Deloitte report has predicted 8% of new vehicles sold in the U.S. by 2035 will be autonomous vehicles. This figure jumps to 59% in the more…
