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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

True Story: Night and Day Service Scheduling

What establishments do you frequently visit? They know you – your name, address, details from your last visit. Why shouldn’t your dealership be the same?

Best of Connected

Year in Review: The Connected Podcast – Best of 2022

Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost

Green toy car with a bow on top

7 Automotive Retail Trends to Watch for This Holiday Season

As you develop your marketing strategy for one of the craziest sales periods of the year, here’s a few things to keep in mind:

two people shaking hands

It’s Nice to Meet You— Marketing to a New Buyer Persona

The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their

Abstract vehicle

How will dealerships be affected by autonomous vehicles?

A Deloitte report has predicted 8% of new vehicles sold in the U.S. by 2035 will be autonomous vehicles. This figure jumps to 59% in the more