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Avoid Cybersecurity Nightmares this Spooky Season

Ghost on large laptop with other smaller computer users sitting at desks nearby

Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

5 Ways to Build a Culture of Cybersecurity

Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.

Best of Connected

Year in Review: The Connected Podcast – Best of 2022

Back in March 2020, we started The Connected Podcast to stay in touch with and educate the automotive industry during the COVID-19 pandemic. After almost

Green toy car with a bow on top

7 Automotive Retail Trends to Watch for This Holiday Season

As you develop your marketing strategy for one of the craziest sales periods of the year, here’s a few things to keep in mind:

two people shaking hands

It’s Nice to Meet You— Marketing to a New Buyer Persona

The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their

Abstract vehicle

How will dealerships be affected by autonomous vehicles?

A Deloitte report has predicted 8% of new vehicles sold in the U.S. by 2035 will be autonomous vehicles. This figure jumps to 59% in the more