Featured Article
Avoid Cybersecurity Nightmares this Spooky Season
Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I…
The Power of Personalization: How Direct Mail Can Transform Your Marketing
Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service…
5 Ways to Build a Culture of Cybersecurity
Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.
Managing Missed Appointments in Your Service Department
Are you properly handling the missed appointments in your service department?
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the…
Customizing Alerts in FOCUS
Customizing alerts is essential for making sure you are getting the notifications you need, the way you want.
3 Technology Tips to Help You Adapt to Change
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…
Copeland Chevrolet: “Far Exceeds the Competition”
Learn about the three key areas Copeland Chevrolet said FOCUS overshadowed competitors.
The Power of Managing the Now
You have plenty of tools and processes to manage before the sale. Your ad budget is robust, your website showcases your inventory, you capture leads,…