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Avoid Cybersecurity Nightmares this Spooky Season

Ghost on large laptop with other smaller computer users sitting at desks nearby

Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

5 Ways to Build a Culture of Cybersecurity

Cybercrime losses surged to $12.5 billion in 2023. Invest in security software, strong passwords, training, communication, and reliable partners to protect your business.

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

Tackling Technician Turnover

Retaining technicians in an industry riddled with turnover is never easy. So how do you do it?

How Mobile is Your Fixed Ops Department?

Quiz: How Mobile is Your Fixed Ops Department?

Mobility means more than just doing something on your phone. In your fixed operations department, it means success.

Electric vehicle illustration at a blue and purple charging station.

A Fixed Ops Focus on an EV-Forward Future

Learn more on the role that EVs play in the industry, and how to better prepare your dealership for these changes in the service drive.

Image of man pressing blue digital "play" button on video.

Upgrade Your Service Drive with Fixed Ops Videos

Today, the most successful service drives are utilizing video across all their customer interactions, and it could be the marketing upgrade your service drive needs

Graphic work of parts and service icons

Tips for Making the Most of Rising Gas Prices

While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are

service technician holding a wrench with a thumbs up

Tips to Increase Traffic to your Service Drive

Car maintenance is a regular occurrence, and if your dealership is looking for a place to increase customer loyalty (as well as profit), your service

Dealership service department with multiple cars.

How to Maintain a Fixed Ops Marketing Strategy Pt. 3

Let’s talk about market strategy: beating your competition and maintaining service advertising.

Car in foreground with technician in background working on a car

How to Maintain a Fixed Ops Marketing Strategy Pt. 2

In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!

Man checking car engine with tool.

How to Maintain a Fixed Ops Marketing Strategy Pt. 1

As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.