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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies

Hand holding an Olympic torch

While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.

football player standing on a field in a stadium

Quarterbacking Your Deals: The Strategic Advantage of eContracting

As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

Woman working at her computer

Configuring Posting Screens in ERA-IGNITE Accounting

If most of your day is spent posting to the journal, try starting in posting mode instead of starting in search mode.

My Inquiries screen is used to search for specific information in the Accounting application.

Quick and Easy Inquiries in ERA-IGNITE Accounting

ERA-IGNITE Accounting offers many shortcuts and pathways to retrieve the information a dealership needs to keep its books in order. One simplification feature to help

QPC F&I/Desking result screen with hot keys

Quick Tips: How to Utilize Quick Process Cards

This article was written by Justin S., a Software Education Representative. Are you new to ERA-IGNITE? Or maybe a more seasoned user, but want to

Data center with system error

The Difference Between 99% and 99.99% Reliability

No doubt, you’ve seen national phone and internet companies tout phrases like “The Most Reliable” and “More Reliable Than…”. Now, if I showed you three