Enjoying what you’re reading? Sign up now.

Subscribe
Search

NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been

Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.

Digital Systems Cut Warranty Claim Time from Hours to Minutes

When talking to service advisors one pain point consistently rises to the top: submitting extended warranty claims. The process includes lengthy phone calls, repetitive data

NADA… the Catalyst for 2025: What’s Ahead for Reynolds

With the NADA show now behind us, take a peek at where Reynolds is headed this year.

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

Multitouch Marketing Solutions

From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers

It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers

3 Creative Ways to Show Customers the Love on Valentine’s Day

For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also

person looking at an email offer on their phone with a laptop in their lap

Targeting Tactics: Successful Dealership Email Marketing

An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key

Hand coming through the screen writing a checklist

How to Create a Newsletter People Will Actually Read (and Why You Should…

A newsletter, done well, represents your best opportunity to regularly reach a targeted audience with specifically curated messaging – week after week, month after month,