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Quarterbacking Your Deals: The Strategic Advantage of eContracting
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As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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Track Your Contracts in Transit With the Heat Sheet
One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.
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Breaking Down a Bad Customer Experience and How to Overcome It
How to Overcome Customer Experience Road Bumps in Your Service Drive
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From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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3 Creative Ways to Show Customers the Love on Valentine’s Day
For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also…
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Targeting Tactics: Successful Dealership Email Marketing
An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key…
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How to Create a Newsletter People Will Actually Read (and Why You Should…
A newsletter, done well, represents your best opportunity to regularly reach a targeted audience with specifically curated messaging – week after week, month after month,…