Featured Article
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
Track Your Contracts in Transit With the Heat Sheet
One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.
Breaking Down a Bad Customer Experience and How to Overcome It
How to Overcome Customer Experience Road Bumps in Your Service Drive
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
3 Creative Ways to Show Customers the Love on Valentine’s Day
For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also…
Targeting Tactics: Successful Dealership Email Marketing
An effective email strategy means not only reaching your customers, but reaching them with the message that they’ll be most interested in. And the key…
How to Create a Newsletter People Will Actually Read (and Why You Should…
A newsletter, done well, represents your best opportunity to regularly reach a targeted audience with specifically curated messaging – week after week, month after month,…
