Featured Article
Quarterbacking Your Deals: The Strategic Advantage of eContracting
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![A scale with a clock on one side and money on the other.](https://fuel.reyrey.com/wp-content/uploads/2024/08/FUEL_TrackYourContracts.jpg)
Track Your Contracts in Transit With the Heat Sheet
One of the most important metrics you monitor in F&I is your contracts in transit. With ERA-IGNITE F&I Heat Sheet, tracking your funding is simplified.
![Image of different facial expressions.](https://fuel.reyrey.com/wp-content/uploads/2024/08/FUEL_Customer-Emotions.jpg)
Breaking Down a Bad Customer Experience and How to Overcome It
How to Overcome Customer Experience Road Bumps in Your Service Drive
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
Crafting a Winning Story: Dealership Lessons from Olympic Opening…
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![](https://fuel.reyrey.com/wp-content/uploads/2023/08/Screenshot-2023-08-24-at-1.32.45-PM.png)
Maximizing Your Marketing Potential with QR Codes
Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100…
![ipad with Google displayed on screen](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_Google-Business-Profile.png)
Build a (Google) Profile You Can Be Proud Of
Your customer is searching for a trustworthy mechanic. If your dealership doesn’t appear, how could they possibly choose you? That’s where your Google Business Profile…
![Robotic hand reaching out to touch human hand.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_From-Bots-to-Buyers.png)
From Bots to Buyers: How AI is Changing Dealerships
Learn how to navigate the exciting landscape of Artificial Intelligence, and how it can help your dealership thrive in this new age of technology.
![Cars in the rear view mirror](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_BlindSpots.png)
Put Marketing Blind Spots in Your Dealership’s Rear View
Blind spots in your marketing can become a common oversight, and it happens even within the largest, most successful dealerships. The tricky task comes from…
![illustration of a person with data, gears, and a repeating cycle symbol](https://fuel.reyrey.com/wp-content/uploads/2023/06/6.9.2023-The-Power-of-Repeat-Business-Insights-on-Customer-Retention.png)
The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…
![Cookies sitting on top of a laptop keyboard.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_Cookieless-Future.png)
The Cookies Are Crumbling: Preparing for the Future
What exactly can you expect from the loss of Google's third-party cookies, and how can you properly optimize your dealership in the midst of it…
![bowl of trail mix with walnuts, almonds, and dried fruits next to a spoon](https://fuel.reyrey.com/wp-content/uploads/2023/06/5.26.23-Building-a-High-Performance-Marketing-‘Mix-for-Dealerships.png)
Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.
![Illustrated video icons in blue.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_ViralVideo-Tactics-.png)
Tactics to Trend: Creating Viral-Worthy Dealership Videos
Every dealership wants to be noticed—and even more so when it comes to your advertisements. Make your dealership stand out with this video content.