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Avoid Cybersecurity Nightmares this Spooky Season

Ghost on large laptop with other smaller computer users sitting at desks nearby

Seemingly unpopular opinion: I am not a scary movie fan. My rationale – and excuse – for avoiding scary movies has always been that I

Person looking defeated into a vehicles side window.

True Story: Dream Car Disaster

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

The Power of Personalization: How Direct Mail Can Transform Your Marketing

Consumers spend less time than ever inside dealerships, which means your window to communicate value has drastically narrowed. Customers today begin their search for service

Tips You Can Learn From Free Agency To Help With Customer Retention

When it’s the offseason for a sports league, it can be a dull time for fans. However, free agency can add some excitement, as it’s

Maximizing Your Marketing Potential with QR Codes

Nearly 89 million US smartphone users scanned a QR code with their mobile devices in 2022 – a number predicted to reach more than 100

3 Ways Most Marketing Programs Fail to Reach a Key Audience and How to…

The average age of vehicles on the road is now 12.5 years and interest rates are sky high. Focusing on service drive retention is more

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The Power of Repeat Business: Insights on Customer Retention

Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best