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Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
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Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
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From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
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3 Creative Ways to Show Customers the Love on Valentine’s Day
For many people, Valentine’s Day means heart candies and flowers, a nice dinner, and a box of chocolates from your loved one. But it’s also…
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There’s No Ghosting in Automotive
Have you or your sales team ever been ghosted by a customer? Being left with no response can be frustrating, especially when it can happen…
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What Your Customers Want to Know about EVs
Whether a customer is simply curious about EVs or they come to you ready to buy, you have the chance to establish a strong, loyal…
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Customizing Alerts in FOCUS
Customizing alerts is essential for making sure you are getting the notifications you need, the way you want.
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Recon to Front Line Best Practices
Reconditioning vehicles and getting them to the front line as fast as possible is more important than ever. It’s one of the few controllables surrounding…
![Three hands holding wrists](https://fuel.reyrey.com/wp-content/uploads/2021/06/Trust_WP.jpg)
How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…