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NADA 2025: 3 Reasons Why Reynolds is the Most Excited We’ve Ever Been

Reynolds and Reynolds President, Chris Walsh, shares three reasons why he’s more excited for NADA 2025 than ever before.

Image of a car with Information about it highlighted above the image.

3 Ways AI Can Elevate Your Dealership’s Online Inventory

On average, Americans are exposed to between 4,000 and 10,000 advertisements every day. From commercials on TV to billboards on your way to work, all

Why Your Data Is Wickedly Underutilized

In today’s digital world, your data is your most valuable factor for success, especially your first-party data. But the thing is, there’s potential for it

Harvesting Profits: Autumn Opportunities in Your Service Drive

As leaves begin to fall and jack-o’-lanterns light up porches, your service drive faces its own set of tricks and treats.

3 Reasons You Need a CRM in Your Service Drive

If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the

Mastering Customer Communications: The Power of Call Tracking

In the competitive world of automotive retailing, establishing effective communications with customers is paramount to building strong relationships and driving sales. Many dealerships and OEMs

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Revitalize Your Sales Strategy: Transparency through the Transaction

You probably wouldn’t be working in sales if you didn’t have a stellar sales pitch. But, what if I told you the perfect sales pitch

Customer incoming message

There’s No Ghosting in Automotive

Have you or your sales team ever been ghosted by a customer? Being left with no response can be frustrating, especially when it can happen

Couple talking

Rapport: The Gateway to Retention

Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process

Accessible, Accurate, Actionable: The 3 A’s Behind Optimizing Your…

Customer information is essential to any dealership’s daily operations, and making sure your data is available to you in real-time is the key to achieving

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3 Fantasy Football Player Types that Resemble Dealership Leads

With the NFL season underway, fantasy football is in full swing. Managers have just finished their drafts and are now reviewing their lineups deciding who

FOCUS screenshot tablet

Copeland Chevrolet: “Far Exceeds the Competition”

Learn about the three key areas Copeland Chevrolet said FOCUS overshadowed competitors.