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3 Tips to Build a Better Check-In
Service check-in is a foundational part of every service visit, but when is the last time you stopped to evaluate the process? Your service advisors…
Bringing Balance to the (Work) Force: Jedi Tactics for Defeating a…
As we celebrate May the 4th, let’s look beyond the stars and into our service departments, where a challenger nearly as daunting as Darth Vader…
3 Reasons You Need a CRM in Your Service Drive
If you’re not currently using a customer relationship management (CRM) tool in your service department, you’re probably wondering if it’s worth having. I present the…
7 Automotive Retail Trends to Watch for This Holiday Season
As you develop your marketing strategy for one of the craziest sales periods of the year, here’s a few things to keep in mind:
Dealer Success: Direct, Tangible, and Valuable Communication
Letters from happy dealers are our favorite reading material. Find a comfortable seat, fill up your coffee, and read on.
The Secret to Customer Retention
With little control over current inventory levels, you need to look closely at what a modern car buying process feels like from your customers’ perspectives…
Are you Scaring Customers Away with These 4 Practices?
Halloween is a time when we enjoy getting a little bit scared, but when it comes to automotive purchases, your customers won’t be in the…
Service Marketing Scenarios: Why Automated Follow-Ups Work
A problem that seems to plague almost every service drive is what to do when customers decline the services recommended to them.
What Your Customers Want to Know about EVs
Whether a customer is simply curious about EVs or they come to you ready to buy, you have the chance to establish a strong, loyal…
It’s Nice to Meet You— Marketing to a New Buyer Persona
The past few years have drastically changed what the buyer’s journey looks like, and ultimately what dealerships need to focus on to keep connecting their…
Brand Awareness in 3 Steps
Building awareness is the first step in showing potential customers what you have to offer and creating a loyal, profitable relationship with them.
The 7 Deadly Sins of Dealership Marketing
We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing?
Tips for Making the Most of Rising Gas Prices
While you may not be able to lower gas prices, your service drive has all the tools to make sure that your customers’ vehicles are…
