Featured Article
Crafting a Winning Story: Dealership Lessons from Olympic Opening Ceremonies
![Hand holding an Olympic torch](https://fuel.reyrey.com/wp-content/uploads/2024/07/FUEL_Torch.jpg)
While most dealerships aren’t getting Olympic-level coverage, it’s still important to think about what kind of story you’re conveying to consumers.
![football player standing on a field in a stadium](https://fuel.reyrey.com/wp-content/uploads/2024/07/Capture-e1721736429732.png)
Quarterbacking Your Deals: The Strategic Advantage of eContracting
As the college football season approaches, dealerships can gain valuable insights from the strategic capabilities of college football teams. Just as quarterbacks must think on…
![Multitouch Marketing Solutions](https://fuel.reyrey.com/wp-content/uploads/2024/07/MultiTouch-Marketing-FUEL-IMAGE-e1721155704911.jpg)
From Mailbox to Inbox: A Hybrid Approach to Reaching Your Customers
It’s easy to weigh the pros and cons of an email marketing strategy versus a direct mail one. Email marketing delivers your message to customers…
![Woman working at her computer](https://fuel.reyrey.com/wp-content/uploads/2024/04/SED_System_Tips_Woman_Computer_1132960566-1.jpg)
Configuring Posting Screens in ERA-IGNITE Accounting
If most of your day is spent posting to the journal, try starting in posting mode instead of starting in search mode.
![My Inquiries screen is used to search for specific information in the Accounting application.](https://fuel.reyrey.com/wp-content/uploads/2022/02/Fuel-Article-Image-4-04-2.jpg)
Quick and Easy Inquiries in ERA-IGNITE Accounting
ERA-IGNITE Accounting offers many shortcuts and pathways to retrieve the information a dealership needs to keep its books in order. One simplification feature to help…
![Man looking overwhelmed, reviewing paperwork](https://fuel.reyrey.com/wp-content/uploads/2021/05/GettyImages-112184006-e1623858270348.jpg)
Profit Isn’t Just About Revenue: Fixing Your Accounting Department
When automotive retailers think of creating new profit centers in the dealership, the accounting department is usually not the first place to come to mind.…