Mollie Swygart
Articles by Mollie Swygart:

The Power of Repeat Business: Insights on Customer Retention
Developing a custom targeting strategy for your dealership can be tricky. That said, there is data that can show you where some of your best…

Building a High Performance Marketing ‘Mix’ for Dealerships
A quality marketing strategy isn't about individual pieces like keywords, social ads, or even email content. It's about how those pieces connect.

A Dealer’s Transition to GA4: Next Steps
Learning curves will naturally arise with change, but there are some things your dealership can do now to make the transition from UA to GA4…

Your Guide to Converting Service Customers to Sales Ones
Every person that comes to your dealership has the potential to leave as a valued sales customer. That includes those individuals only stopping in to…

Finding (and Acquiring) Quality Used Cars in Today’s Market
In today’s market, your dealership’s ability to acquire quality used cars is the difference between getting ahead of the competition and sending your customers right…

8 Video Marketing Stats (and What They Mean for Dealerships)
As consumers push for more readily available and dynamic content, here’s some stats to keep in mind about how video advertising could work for your…

Dealership Social Marketing Recipe for Success
Since baking (and marketing) isn’t everyone’s forte, we thought we’d share with you four things that can make or break your dealership’s social marketing recipe.

Targeting Tactics: Successful Facebook Marketing for Dealers
Simply put, marketing your dealership on Facebook is a lot like driving a car. Even the steadiest, most reliable vehicle needs a few things to…

A Dealer’s Transition to GA4: Preparing Now
We have some helpful information to share with your dealership on making this transition to GA4 smooth and positively impactful for your business.

Targeting Tactics: Successful Dealership Direct Mail
Direct mail marketing can (and should) be incredibly rewarding for your dealership! We thought we’d share a few targeting tactics that you can use to…