Katie Westfall
Articles by Katie Westfall:
![Five star rating](https://fuel.reyrey.com/wp-content/uploads/2016/06/Yelp-Reviews_WP.jpg)
How Yelp Can Help
We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters…
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Top 10 Don’ts of Dealership Television Ads
What makes a successful TV commercial, one that causes buzz at the water cooler the next day? In the last edition, Bruce Hughes and I reviewed the…
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Top 10 Do’s of Dealership Television Ads
What makes one television commercial make a product fly off the shelves, while another goes completely unnoticed? It’s not a star actor, top-dollar special effects,…
![Remote](https://fuel.reyrey.com/wp-content/uploads/2015/11/Age-of-DVR_WP.jpg)
In the Age of DVR – How Do You Make an Effective TV Commercial?
DVRs, or Digital Video Recording Devices, have been around for over 20 years. In fact, it is estimated that over 62% of US households have at…
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5 Tips for Taking Fantastic “Meet the Team” Photos of Your…
We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down…