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David Monaghan

East Region AddOnAuto Consulting Supervisor

David is the East Region Consulting Supervisor for AddOnAuto. He has over 19 years of dealership Fixed Operations experience working as a Service Advisor, Assistant Service Manager, and Service Director. David joined Reynolds and Reynolds and the AddOnAuto team in 2014. Today, he uses his industry and AddOnAuto experience to assist the AddOnAuto Business Consultants in coaching, mentoring, and leading dealerships to develop a successful accessory program.

Articles by David Monaghan:

Computer monitor with calculator

Are Profit Centers Hiding in Your Reports?

There are sneaky profits in your dealership, disguised on paperwork and easily overlooked when you review reports. By continuing to let them go unnoticed, you

Customers grocery shopping

Apples and Oranges: A Grocery Experience

Have you heard of Wegmans? They’re a grocery chain in the northeast that has been named America’s favorite grocery store for three years in a

Rim

Accessory Myth: “People aren’t buying accessories.”

The second accessory myth I hear dealership owners say about offering vehicle accessories to their customers is “my customers aren’t buying accessories so why should I

Bad resumes

Accessory Myth: “I have to hire more people.”

Accessory Myth #1: To add an accessory department, you would have to hire more people. One of the first concerns I hear when I talk about accessories

Man jumping over holes

3 Major Pitfalls Keeping You Out of the Accessory Game

Where does the accessory sale typically fall short? It’s not really the sale; that’s the easy part. It’s the pricing, part ordering, part delivery, installation,