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Cory Coler

Product Planning, Reynolds and Reynolds

Cory Coler is a member of the fixed operations product planning team at Reynolds and Reynolds. He began his career in the automotive industry in 2001 at a Toyota retailer, becoming an ASE Certified Advisor and Toyota Certified Assistant Service Manager. In 2005, he joined Reynolds’ Service Price Guides (SPG) department in Tampa, Florida and quickly became a subject matter expert for the product. In 2014, he transitioned to his current role in Product Planning where he is responsible for the enhancement and design of several fixed operations applications.

Articles by Cory Coler:

The Grinch Who Stole Service Revenue

It’s that time of year when Dr. Seuss’ iconic character makes his annual re-emergence in the classic 1966 cartoon How the Grinch Stole Christmas. As

Man checking in at the airport via kiosk

Technology Trends: Self-Service Kiosks

More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While

Mobile phone with QR code

QR Codes: The Mobile Movement Happening Now

QR (short for Quick Response) codes have been around since 1994; however, it wasn’t until almost three decades later they became more of a solution

Service advisor compared to a kiosk

How Kiosks Affect Service Advisors

Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a

Service kiosk

The Self-Led Service Revolution

Customer preferences are constantly changing and also vary based on the individual. However, we see a trend within the retail environment that only seems to

Woman checking in for service via kiosk

How Kiosks Are Shaping Business Interactions

Now more than ever, customers are demanding outlets in your dealership to maintain a safe distance from employees and other customers. Having a self-service experience

Couple sitting down with salesperson

Fixing Churn in Fixed Ops

If you take one thing away from this article, let it be this: Customer service matters more in service than anywhere else in the dealership.

Service advisor answering phone

Estimates, quotes, and the CARE method.

Your customers are comparing their dealership experiences to those with Amazon and every other simplified, digital purchasing experience they have. That’s the reality as we