Cory Coler
Product Planning, Reynolds and Reynolds
Cory Coler is a member of the fixed operations product planning team at Reynolds and Reynolds. He began his career in the automotive industry in 2001 at a Toyota retailer, becoming an ASE Certified Advisor and Toyota Certified Assistant Service Manager. In 2005, he joined Reynolds’ Service Price Guides (SPG) department in Tampa, Florida and quickly became a subject matter expert for the product. In 2014, he transitioned to his current role in Product Planning where he is responsible for the enhancement and design of several fixed operations applications.
Articles by Cory Coler:
Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a…
Customer preferences are constantly changing and also vary based on the individual. However, we see a trend within the retail environment that only seems to…
Now more than ever, customers are demanding outlets in your dealership to maintain a safe distance from employees and other customers. Having a self-service experience…
If you take one thing away from this article, let it be this: Customer service matters more in service than anywhere else in the dealership.…
Your customers are comparing their dealership experiences to those with Amazon and every other simplified, digital purchasing experience they have. That’s the reality as we…
