The Self-Led Service Revolution
- 85% of Americans have used a kiosk.
- Kiosk are an easy way to boost upsells and trade-ins.
Customer preferences are constantly changing and also vary based on the individual. However, we see a trend within the retail environment that only seems to be growing.
When we look at kiosks, they provide the self-service option with a sleek, intuitive, modern consumer experience. Retale conducted a survey with the results showing 85% of Americans have used a kiosk and 49% of consumers want self-service kiosks at every store.
Kiosks are appearing more and more in the automotive space. In 2017 Walmart struck a deal to have kiosks for car buying incorporated into their retail space. Additionally, dealerships across the country are using kiosks in the service department and seeing great results including a positive impact by reducing check-in time, increasing upsells, and providing additional appraisal opportunities in the service drive. At one store, 89 percent of users said the device made check-in easier and 98 percent said it answered all of their questions.
To meet rapidly shifting customer preferences, your store needs to have a method other than direct advisor-to-customer interactions to help attract different audiences to your service drive. If you want a larger audience of millennials/Gen Z, introverts, or consumers who love new technology, you need to provide a self-service option with customized presentations to keep them coming back.
If you are curious if your store would see success with a kiosk, check out this checklist from GoMoto and see how you stack up!