Carl Bennett
Director, Reynolds Consulting Services
Carl Bennett is the director of North American Consulting Operations and Sales for Reynolds Consulting Services. In his consultant role, Bennett teaches automotive retailers in the U.S. and Canada how to achieve higher levels of success and better results in vehicle sales and F&I. Prior to joining Reynolds and Reynolds more than 15 years ago, Bennett worked in dealerships for 15 years as a general manager, finance director, and sales manager.
Articles by Carl Bennett:
Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…
How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…
Persevering Through Hardship
Tough times don’t last, but tough teams do. Those who have a plan in place to sustain or reinvent themselves in an unstable market are…
The Advantage to Online Parts Sales You Didn’t Know You Had
A rise in e-commerce has affected vehicle parts sales. Learn how your dealership can shift your parts department’s digital presence to capture the increase in…
How do you control employee turnover?
Employee turnover is something dealers have to combat on a daily basis and it is expensive. According to the annual NADA Dealership Workforce Study, every…
Lessons from Sears on Adaption
It’s important to take time and reflect every now and then. It helps us make sure we have learned something in preparation for the future.…
How do you sell to Gen Z?
Millennials are almost 40 and the buying habits they brought about are now the norm. Now the next generation – Generation Z – is starting…
Three Tips to Get the Most from Your 20 Group
Do you know who invented the 20 Group concept? You might be surprised to hear it was Ben Franklin. In 1727, he and twelve friends…
