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Carl Bennett

Director, Reynolds Consulting Services

Carl Bennett is the director of North American Consulting Operations and Sales for Reynolds Consulting Services. In his consultant role, Bennett teaches automotive retailers in the U.S. and Canada how to achieve higher levels of success and better results in vehicle sales and F&I. Prior to joining Reynolds and Reynolds more than 15 years ago, Bennett worked in dealerships for 15 years as a general manager, finance director, and sales manager.

Articles by Carl Bennett:

Dice spelling out of stock

After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching

Three hands holding wrists

Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one

Man pushing boulder up a hill

Tough times don’t last, but tough teams do. Those who have a plan in place to sustain or reinvent themselves in an unstable market are

Computer mouse

A rise in e-commerce has affected vehicle parts sales. Learn how your dealership can shift your parts department’s digital presence to capture the increase in

Man in suit saying "I quit!"

Employee turnover is something dealers have to combat on a daily basis and it is expensive. According to the annual NADA Dealership Workforce Study, every

Abandoned Sears store

It’s important to take time and reflect every now and then. It helps us make sure we have learned something in preparation for the future.

Young people holding mobile phones in a circle

Millennials are almost 40 and the buying habits they brought about are now the norm. Now the next generation – Generation Z – is starting

Team gathered around desks

Do you know who invented the 20 Group concept? You might be surprised to hear it was Ben Franklin. In 1727, he and twelve friends

Video thumbnail

Our fifth and final accessory myth is a major deterrent when it comes to setting up an accessory department… “I don’t need to sell accessories; we

Service shop

In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.