Carl Bennett
Articles by Carl Bennett:
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Mastering Customer Communications: The Power of Call Tracking
In the competitive world of automotive retailing, establishing effective communications with customers is paramount to building strong relationships and driving sales. Many dealerships and OEMs…
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The Three S’s of Utilization: Improving the Use of Your Tech Stack
When your business changes, how do you keep everyone on track for success and keep everything running efficiently?
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Revitalize Your Sales Strategy: Transparency through the Transaction
You probably wouldn’t be working in sales if you didn’t have a stellar sales pitch. But, what if I told you the perfect sales pitch…
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Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
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Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
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Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…
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How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…
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Persevering Through Hardship
Tough times don’t last, but tough teams do. Those who have a plan in place to sustain or reinvent themselves in an unstable market are…
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The Advantage to Online Parts Sales You Didn’t Know You Had
A rise in e-commerce has affected vehicle parts sales. Learn how your dealership can shift your parts department’s digital presence to capture the increase in…
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How do you control employee turnover?
Employee turnover is something dealers have to combat on a daily basis and it is expensive. According to the annual NADA Dealership Workforce Study, every…