Carl Bennett
Director, Reynolds Consulting Services
Carl Bennett is the vice president of customer success services. This team, under Bennet’s leadership, teaches automotive retailers in the U.S. and Canada how to achieve higher levels of success and better results throughout their dealership. Bennet has spent over 15 years with Reynolds, helping dealerships through training, consulting, and installation roles. Prior to joining Reynolds, Bennett worked in dealerships for 15 years as a general manager, finance director, and sales manager.
Articles by Carl Bennett:
Mastering Customer Communications: The Power of Call Tracking
In the competitive world of automotive retailing, establishing effective communications with customers is paramount to building strong relationships and driving sales. Many dealerships and OEMs…
The Three S’s of Utilization: Improving the Use of Your Tech Stack
When your business changes, how do you keep everyone on track for success and keep everything running efficiently?
Revitalize Your Sales Strategy: Transparency through the Transaction
You probably wouldn’t be working in sales if you didn’t have a stellar sales pitch. But, what if I told you the perfect sales pitch…
Rapport: The Gateway to Retention
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
Your Dealership’s Market is Expanding – Provide a Convenient…
For most of our industry’s history, being close to your customers was key to being convenient. But in recent years, buyers traveling hundreds of miles…
Transparency In Sales: Selling During an Inventory Shortage
After years of decreasing profit margins, dealerships everywhere are selling vehicles at prices well above MSRP due to inventory scarcity. Even used vehicles are catching…
How to Rebuild Trust With Customers
Any time we face an important choice, we seek support in the people we trust. In the case of purchasing a vehicle – easily one…
Persevering Through Hardship
Tough times don’t last, but tough teams do. Those who have a plan in place to sustain or reinvent themselves in an unstable market are…
The Advantage to Online Parts Sales You Didn’t Know You Had
A rise in e-commerce has affected vehicle parts sales. Learn how your dealership can shift your parts department’s digital presence to capture the increase in…
How do you control employee turnover?
Employee turnover is something dealers have to combat on a daily basis and it is expensive. According to the annual NADA Dealership Workforce Study, every…
