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Brad Schafer

Director, ReconTRAC®, Reynolds and Reynolds

Brad Schafer has more than 25 years of industry experience, having held leadership roles at large dealer groups. He is one of the founders of ReconTRAC, a reconditioning software solution. With this solution, Brad has limitless reconditioning expertise and knowledge he uses to help dealerships across the country reduce their cycle time and optimize processes.

Articles by Brad Schafer:

Used vehicle reconditioning automation to tap into high demand

Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.

Service technician looking underneath the vehicle hood

Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.

Different parts that make up a vehicle

In 1918, the United Kingdom painted the first separating lines on the roads due to high accident rates.

Used car flag flying in the air

Americans have endured more than a year of the COVID-19 pandemic, but we’re getting back to work and back on the road. As we do,

Graphic work of parts and service icons

Time to market (cycle time) is crucial to the profitability of your used car inventory, so your goal should be to minimize it as much

Technician working on vehicle on lift

It’s common for dealers and vendors alike to regularly revisit best practices for pre-owned sales. Everyone wants to unlock new ways of capturing some additional

Technician under vehicle reviewing tablet information

Buzzwords and phrases like “the new normal” have been thrown around constantly since the emergence of COVID-19 in early 2020. Frankly, we’re all tired of