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Brad Schafer

Director, ReconTRAC®, Reynolds and Reynolds

Brad Schafer has more than 25 years of industry experience, having held leadership roles at large dealer groups. He is one of the founders of ReconTRAC, a reconditioning software solution. With this solution, Brad has limitless reconditioning expertise and knowledge he uses to help dealerships across the country reduce their cycle time and optimize processes.

Articles by Brad Schafer:

Mechanic and his service advisor using touchpad in auto repair shop.

Recon Roles Part 2: Managing Information as a Service Advisor

Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.

used car manager talking to techs

Recon Roles Part 1: Set the Tone as a Used Car Manager

Walk through three ways you, as the used car manager, can build a foundation to speed up the recon process and avoid common pitfalls.

Used vehicle reconditioning automation to tap into high demand

Tapping into Used Vehicle Demand Starts with Recon

Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.

Service technician looking underneath the vehicle hood

Low-Grade Vehicles Call for High-Quality Reconditioning

Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.

Different parts that make up a vehicle

Technology: Not a Quick Fix, but a Piece of the Process

In 1918, the United Kingdom painted the first separating lines on the roads due to high accident rates.

Used car flag flying in the air

Used Vehicle Sales Key for Dealers’ COVID-19 Recovery

Americans have endured more than a year of the COVID-19 pandemic, but we’re getting back to work and back on the road. As we do,

Graphic work of parts and service icons

What You Need To Know About Used Car Reconditioning

Time to market (cycle time) is crucial to the profitability of your used car inventory, so your goal should be to minimize it as much

Technician working on vehicle on lift

Every Day a Vehicle Spends in Reconditioning Is Money Down the Drain

It’s common for dealers and vendors alike to regularly revisit best practices for pre-owned sales. Everyone wants to unlock new ways of capturing some additional

Technician under vehicle reviewing tablet information

“Unprecedented Times”: Could reconditioning software help dealerships…

Buzzwords and phrases like “the new normal” have been thrown around constantly since the emergence of COVID-19 in early 2020. Frankly, we’re all tired of