Brad Schafer
Director, ReconTRAC®, Reynolds and Reynolds
Brad Schafer has more than 25 years of industry experience, having held leadership roles at large dealer groups. He is one of the founders of ReconTRAC, a reconditioning software solution. With this solution, Brad has limitless reconditioning expertise and knowledge he uses to help dealerships across the country reduce their cycle time and optimize processes.
Articles by Brad Schafer:
Recon Roles Part 2: Managing Information as a Service Advisor
Walk through three ways you, as the service advisor, can manage information and drive an efficient reconditioning cycle.
Recon Roles Part 1: Set the Tone as a Used Car Manager
Walk through three ways you, as the used car manager, can build a foundation to speed up the recon process and avoid common pitfalls.
Tapping into Used Vehicle Demand Starts with Recon
Industry experts are predicting that used vehicle demand (and prices) likely won’t start coming down until spring 2022 at the earliest.
Low-Grade Vehicles Call for High-Quality Reconditioning
Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots.
Technology: Not a Quick Fix, but a Piece of the Process
In 1918, the United Kingdom painted the first separating lines on the roads due to high accident rates.
Used Vehicle Sales Key for Dealers’ COVID-19 Recovery
Americans have endured more than a year of the COVID-19 pandemic, but we’re getting back to work and back on the road. As we do,…
What You Need To Know About Used Car Reconditioning
Time to market (cycle time) is crucial to the profitability of your used car inventory, so your goal should be to minimize it as much…
Every Day a Vehicle Spends in Reconditioning Is Money Down the Drain
It’s common for dealers and vendors alike to regularly revisit best practices for pre-owned sales. Everyone wants to unlock new ways of capturing some additional…
“Unprecedented Times”: Could reconditioning software help dealerships…
Buzzwords and phrases like “the new normal” have been thrown around constantly since the emergence of COVID-19 in early 2020. Frankly, we’re all tired of…