Ashley Rench
Director, Brand Marketing, Reynolds and Reynolds
Ashley is Director of Marketing Communications for Reynolds and Reynolds. In her 10 years with Reynolds, she has managed the marketing strategy for several key Reynolds solutions and branding initiatives. Today, she leads the U.S. and Canadian marketing teams to drive brand awareness, product penetration, and content strategy for Reynolds and other key brands within the Reynolds Retail Management System.
Articles by Ashley Rench:
True Stories: “They put garbage in, and we got garbage out.”
According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That…
Gen Z: Should We Be Concerned?
Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…
True Stories: “Some dealerships do service right… but could…
Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,…
True Stories: “Amazon is eating your lunch on accessories.”
In August 2016, Amazon launched Amazon Vehicles, a vehicle research portal and automotive community for car shoppers. Many automotive media stories have discussed the potential…
True Stories: “The recall said shards of metal could fly out and…
The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for repairs.…
True Stories: “I practically handed him the sale, but he blew…
Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…
True Stories: “We went out of our way to avoid the local…
Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up…
Millennials Aren’t Car Buyers… or Are They?
For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly…
How to Make or Break a Deal with the First Contact
I’ve been researching locations for an upcoming family vacation. We’re talking 17 people in one house for a week! Since I’m just researching, I email my…
True Stories: “They treated me as if they didn’t need my…
More than half of consumers will stop buying from a retailer after a bad customer service interaction. And, nearly 40 percent will avoid a retailer…
