Anna Perry
Articles by Anna Perry:
![man standing around bear traps in distress](https://fuel.reyrey.com/wp-content/uploads/2023/06/BlogImage_7_DeadlySins.png)
The 7 Deadly Sins of Dealership Marketing
We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing?
![Dealership service department with multiple cars.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Part-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
Let’s talk about market strategy: beating your competition and maintaining service advertising.
![Hand coming through the screen writing a checklist](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-CreateNewsletter.png)
How to Create a Newsletter People Will Actually Read (and Why You Should…
A newsletter, done well, represents your best opportunity to regularly reach a targeted audience with specifically curated messaging – week after week, month after month,…
![Car in foreground with technician in background working on a car](https://fuel.reyrey.com/wp-content/uploads/2022/01/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-3.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the second part of this series, we’re going to talk performance indicators. Ready your wrenches!
![Large pixelated text displaying the year 2021](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_2021-Year-of-Search.png)
Year of Search 2021: Automotive Marketing
Learn what customers searched for in 2021 and how to put it to work for your dealership.
![Man checking car engine with tool.](https://fuel.reyrey.com/wp-content/uploads/2023/06/Blog-Image_HowTo-FixedOps-Marketing-Strategy-Pt.-2.png)
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips in mind.